YMC
YMC (You Must Create) is a British fashion label founded in 1995 by Fraser Moss and Jimmy Collins. Based in London, YMC is known for its contemporary approach to fashion, combining vintage, utilitarian and minimalist influences to create timeless and functional clothing. The brand promotes an understated yet polished aesthetic, with a focus on quality materials and design details.
Discover YMC at Welcome in Lyon: contemporary style, graphic minimalism & urban influences.
YMC embodies a unique streetwear vision, blending minimalist design and cultural references. Explore pants, sweatshirts and tees by YMC, available online and at our Lyon store.
